Brand Background
BERRYWELL is a strong brand of TITANIA Fabrik GmbH with its headquarter in Wülfrath, Germany. For more than 60 years, the company has been active on the international body care market, is marketed in 110 countries. TITANIA produces more than 30 million articles each year at two state-of-the-art production facilities.
Brand Science
Starting in 2006, re-development of the new BERRYWELL product range began at the BERRYWELL competence centre in Wülfrath. Following intensive market studies, and in close collaboration with hair stylists and users, the recipes and formulas for a complete line of professional hair cosmetics were produced at the BERRYWELL research and development centre, which meets the highest quality requirements, is user-friendly and is precisely tailored to the needs of modern salons and their customers
What the brand stands for
| Quality | Innovative |
| Reliability | Partner-oriented |
| Salon exclusivity | Application |
| Full product range | Best cost/benefit ratio |
Quality Made in Germany
BERRYWELL - stands for state-of-the-art products. The brands set us apart from our competitors with consistent high quality; they are reliable and user-friendly - for perfect results.
Innovative and practical focus
BERRYWELL embodies real innovations. The desired results on hair are the only standard for these innovations. The products are as creative as the stylist needs them to be. No more and no less.
Trust and reliability
BERRYWELL is the stylist's partner and is there to assist him or her on a daily basis. Know-how, performance and credibility shape our actions. This means that we can provide support to the stylist in implementing his or her goals and visions.
Familiar and partner-oriented
BERRYWELL has the strong roots of a successful family company. We are always willing to listen to stylists and to provide them with assistance in daily situations. Welcome to the BERRYWELL family!
Salon exclusivity
BERRYWELL wants to make stylists more successful. That is why all of our attention is focused on the needs and requirements of the salon. Without conditions and without compromises.
Application-based orientation
BERRYWELL was developed in close collaboration with stylists. Packaging sizes, recipes, handling and application techniques, performance and effectiveness are perfectly coordinated to everyday situations.
Full product range
BERRYWELL offers the complete product range. Colourations, re-shaping, care and styling products provide effective support to the stylist in the performance of his or her duties.
Best cost/benefit ratio
BERRYWELL combines excellent performance with an attractive price. Professional further development and the financial success of the stylist are an essential whole for us. That is what we consider to be a genuine partnership.